HTN 100

HTN 100: Matt Hancock, Highland Marketing, Experiential HealthTech, EBO.ai and Big White Wall

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‘We must tackle the serious ethical challenges of DNA analysis’ Secretary of State Matt Hancock’s says at the Royal Society this week

In a speech this week Matt Hancock called for the industry to embrace genetic data and utilise technology. In the speech he said:

“How do we train up doctors and nurses so they understand genetic data, including these new predictive tests, and are able to explain it in a way that helps people make the best decisions? And we can’t just ignore it.”

“After all, thousands of people are already taking predictive tests, and many are now turning up at their GP surgery with their results in hand.”

“We need to harness the power of this new technology to diagnose and prevent illness, and that means using it right.”

“Some people say we shouldn’t encourage the ‘worried well’. I feel that’s the wrong response.”

“We need to understand that people will have genuine concerns and we must give them the help and support they need to make sense of their genetic data. Of course, that also means supporting our GPs and frontline clinical staff. We must get the right numbers in place – we now have record numbers of GPs in training, and we’re putting in the biggest rise in primary and community care in a generation.”

Rhys Powell appointed UK Managing Director to oversee EBO.ai’s expansion

EBO.ai, the AI company optimising customer interactions, has announced the appointment of Rhys Powell as UK Managing Director. Rhys will head up EBO.ai’s activities as it enters the UK market and looks to rapidly scale up its operations from its newly opened UK office.

EBO.ai’s virtual assistants optimise customer interactions through sentiment analysis and 24/7 availability, giving people the instant answers that they need, on demand. As a result, bots are able to take pressure off human employees and allow them to focus on the services that deliver the greatest value.

From a healthcare start-up background, as Group Commercial Director Rhys led the growth of 6PM, both pre- and post-acquisition, before moving on to become Head of Sales at Idox plc.

Highland Marketing forms alliance with Experiential HealthTech

Highland Marketing and Experiential HealthTech have teamed-up to launch new, end to end advisory, market analysis, competitive intelligence, marketing, PR, research, and public affairs services.

Mark Venables, chief executive of Highland Marketing, said: “The alliance between Highland Marketing and Experiential HealthTech will enable health tech companies to access market insight and to use it to develop innovative marketing strategies in the most efficient and effective way possible.”

“It will help companies to align their products and services to genuine customer needs, and hone this into tailored marketing activity with proven impact. As such, this new alliance will give health tech vendors and new market entrants the best chance possible of successful market entry, strategic brand refresh, sales and service development and, ultimately, business growth.”

Andrena Logue, the strategic advisor and healthcare technology analyst behind Experiential HealthTech, said: “There will be significant opportunities for tech companies as the NHS continues to reconfigure in response to the demand and financial pressures it is facing. However, whether vendors are offering innovation from within hardware, clinical solutions and services, cloud computing, augmented intelligence, Internet of Things, unified communications and collaboration, or security, such opportunity will only be realised if grounded in pragmatism.”

Dr. Tim Rogers appointed Clinical Director at online mental health service, Big White Wall 

Dr. Tim Rogers, elite sport psychiatrist, has been appointed Big White Wall’s new Clinical Director.

In a move towards the digital mental health space, Dr. Rogers will lead the clinical team at Big White Wall, ensuring high quality and effective delivery of clinical assessment, treatment and risk management of BWW members using the service.

Dr. Rogers is a qualified forensic psychiatrist and has been a member, since inception, of the Royal College of Psychiatrists’ Sport and Exercise Special Interest Group (SEPSIG), leading on the interface between medicine and the profession of sport and exercise psychology.

 

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