Apps, News

Scan service partners with AI specialist to launch pregnancy wellbeing app

Window to the Womb, a provider of baby scan services, has linked up with BlueSkeye AI to launch Avocado, a new pregnancy wellbeing app.

Avocado App uses artificial intelligence (AI) technology to support mood management and wellbeing throughout pregnancy. The technology will be rolled-out throughout Window to the Womb’s clinics, which enable women who attend for early and later pregnancy ultrasound services to access their scan images and scan reports digitally.

The companies worked together to include additional support services on the app – which is available on both Apple and Android devices – such as the ability to log a pregnancy diary, access mindfulness or exercise material and order personalised baby scan photos.

According to the app creators, Avocado was chiefly created to help people manage their wellbeing during pregnancy, allowing users to track their mood alongside ‘other key pregnancy metrics’, whilst managing scan appointments and more. The app also directs women to useful resources for mental health.

During the development of the app, BlueSkeye and Window to the Womb say they engaged ‘beta users from across the UK’ to help shape the design and features and, so far, Avocado reports that 75 per cent of app users have reported that it was a ‘welcomed resource’ during their pregnancy.

“We are privileged to meet and provide services to thousands of women at different stages of their pregnancies. We are committed to ensuring that women are well supported as they access our services and we are keen to ensure that women are empowered to self-manage their mental and emotional wellbeing during this time”, explained Managing Director of Window to the Womb, Tony Harrison.

Professor Valstar, CEO of BlueSkeye, added: “Our core technology automatically analyses and synthesises the face and voice to monitor mood and other medically relevant expressed behaviour. We are delighted to work in partnership with Window to the Womb to apply our technology to help perinatal women understand and manage their mental wellbeing.”