Patients Know Best (PKB) has announced it has surpassed 6 million registered patients as it closes out the year, representing a 30 percent increase since the start of 2025.
Since launching its GP data integration six months ago, over 2.5 million patients have chosen to also add their GP data alongside their hospital information, delivering a single patient record at scale.
The company shared with HTN that “this enriched record is driving stronger engagement, with these patients’ monthly logins increasing from 35 percent to 45 percent”, reflecting the “value people see when they can access, understand, and manage a fuller view of their health”. On the impact, “PKB software enriches the data released from the GP to the patient by adding SNOMED CT codes, laying the foundation for PKB’s next phase: patient activation,” PKB noted.
Expanding on this, the company added: “This structured, coded information from the GP record and wider sources, supports PKB’s recently launched population health management engine. Here, coded data is used by the engine to implement rules for automated cohort identification and to display relevant information to patients. This supports patients in taking timely, informed action in line with their health needs.” PKB has completed its first project with an NHS organisation this year and will be expanding this in 2026.
“The patient is the biggest contributing factor to the healthcare workforce – they look after themselves day in and day out,” said Sally Rennison, chief commercial officer of Patients Know Best. “We are utilising this massive workforce to improve outcomes. Patient activation gives them the information and personalised guidance they need to know what to look out for, manage their conditions, and interact with services only when truly necessary. This is critical for the shift to sustainable, preventative models of care.”
Dr Mohammad Al-Ubaydli, CEO and co-founder of Patients Know Best, commented: “Reaching 6 million patients is a proud moment because of what it enables. When patients have a complete record, they can know more and do more. Every nation is facing similar issues to the UK’s NHS, so giving people control over their information is a globally applicable solution for better, more sustainable health and care.”
Wider trend: Digital transformation
Patients Know Best has been selected to provide a single patient record system for the Government of Lagos State in Nigeria, forming part of a partnership between Interswitch Group and the government to introduce the Lagos Smart Health Information Platform.
In July, Patients Know Best launched a population health management engine to support the NHS in accelerating clinical trials. Designed to support NHS organisations and clinical research organisations in accelerating clinical trial recruitment, the new capability aims to assist in meeting new government targets set for March 2026.
For a recent HTN Now webinar, we were joined by Neill Crump, digital strategy director at Dudley Group NHS Foundation Trust; Ananya Datta, associate director of primary care digital delivery at South East London ICS; and John Kosobucki, CEO of OX.DH. In the session, we discussed how health and care can tackle challenges around interoperability, looking at the key steps that can be taken to make progress in this area. Our expert panellists shared details about their own projects and programmes, providing insights into strategy, approaches and potential improvements that can be made.
In another webinar, we focused on AI in health and care with an expert panel, including Peter Thomas, chief clinical information officer and director of digital development at Moorfields Eye Hospital; Sally Mole, senior digital programme manager – digital portfolio delivery team at The Dudley Group; and Ananya Datta, associate director of primary care digital delivery, South East London ICS. The session shared approaches, best practices, challenges, successes and learnings for the practical implementation of AI technologies across health and care, with our panel offering insight into current work, future plans, and ongoing collaborations in areas such as ambient AI.
