Superdrug, the national health and beauty retailer, has partnered with My Online Therapy a virtual psychology clinic.
The company said the move comes in response to people’s mental health concerns over lockdown easing.
My Online Therapy, one of the UK’s first virtual psychology clinics, will be working with Superdrug to increase awareness and accessibility of its mental health services. The service provides easy access to evidence-based psychological therapies by connecting people with HCPC (Health & Care Professions Council) registered psychologists via video, live chat or daily coaching. Users complete an online assessment, the platform then matches users to the most appropriate therapeutic approach and the best psychologist for the situation.
Superdrug recently conducted a survey with over 3,000 of its customers to find that 65% of people are concerned about the further impact on their mental health as social distancing measures and lockdown are eased.
Michael Henry, Healthcare Director, Superdrug said “More than six out of 10 of our customers are telling us that their mental health has been negatively impacted by social distancing and lockdown measures. In addition, 84% of our customers have told us they want more accessible mental health services. We’ve listened to what they need and to support them we’re launching a partnership with My Online Therapy to ensure a highly credible and qualified mental health service is readily available.”
“This service is now prominently displayed on Superdrug.com making it easy for people to find out more and look into what therapies might be most helpful to them at this time.”
Dr Zoe Williams, Superdrug Ambassador commented “Looking after our mental health is just as important as looking after our physical health, and it deserves as much attention. Many of us can benefit from support psychologically either to deal with mental health concerns or even for maintaining good mental health when all is well.”
Elettra Bianchi Dennerlein, co-founder and co-CEO and of My Online Therapy added “With such emotionally challenging and uncertain times impacting so many people’s lives, this partnership aims to build on our organisations’ complementary strengths to revolutionise the mental health space for those who have previously been restricted by salient barriers, such as cost, access and stigma.”
“It promises a new way of delivering therapy that places patients at the centre of their own care journeys, enabling them to get the care they need from highly qualified psychologists, wherever they are at a time that is convenient for them.”
Prices for the video option range from £49 to £99, live chat costs a fixed fee of £49 and daily messaging costs £75 for a full week. The company said this is the first offering of a number of planned initiatives.
