Leicestershire Partnership NHS Trust wins award with Move it Boom Rio website

Move it Boom scoops ‘best website’ at the Northern Digital Awards Leicestershire Partnership NHS Trust (LPT) is delighted that ‘Move it Boom Rio’, their summer physical activity website aimed at primary school children and hosted on the Health for Kids platform ( has been named as the winner of the ‘best website’ category at the prestigious Northern Digital Awards.

The Northern Digital Awards recognise outstanding digital marketing campaigns and talent in the north of England. This year’s ceremony was held on Thursday 26 January at the New Dock Hall in Leeds. In selecting the winner for the ‘best website’ category, the judges looked for fantastic design, a great user experience and evidence that the site has helped the organisation it serves.

LPT appointed Diva Creative, the Yorkshire-based agency behind the Health for Kids and Health for Teens websites, to create the Move it Boom Rio site.


218 primary schools took part in the Move itBoom Rio challenge, using the website to log a phenomenal 47,053 activities between June and October 2016, with digital badges rewarding children for their achievements throughout. Analysis of these activities showed high levels of participation across many different types of physical activity, a key objective for the campaign. The website also incorporated a schools leader board to introduce an element of competition and encourage schools to keep promoting children’s physical activity. Child-friendly information and advice about the importance of staying fit and healthy was central to the online Move it Boom Rio content, and by hosting it on the Health for Kids website, children were also able to find out more about other aspects of their physical and emotional health and wellbeing.