By Highland Marketing The NHS is looking for a new chief information officer, and the Highland Marketing advisory board has been considering what should be on his or her ‘to do’ list. Following the merger of NHSX and NHS Digital with the NHS England transformation directorate, and the departure of […]
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Dr Helen Davies shares role of data for managing multi-morbidity across an ICS
A step-by-step guide to managing the pandemic of multi-morbidity using population health management has been discussed in a blog for NHS England by Dr Helen Davies, GP clinical lead for community and population health management in Calderdale, part of West Yorkshire Integrated Care Board. Helen explains that evidence shows that […]
Blog: Step up for the NHS digital funding hokey-cokey
Last year’s Budget set aside £2.1 billion for NHS IT, and the autumn statement confirmed the capital is still there, but it looks like most of the money is headed for Frontline Digitisation. The Highland Marketing advisory board considers how this pattern of putting money into health tech, taking it […]
National Data Guardian discusses the planned NHS federated data platform
The National Data Guardian, Dr Nicola Byrne, has shared a blog in which she discusses the planned NHS federated data platform along with the topic of public trust in data. Dr Byrne begins by highlighting how the NHS has amassed “comprehensive cradle-to-grave information about tens of millions of us, whatever […]
Blog: “Crisis, what crisis? When things go wrong, good communications can get you back on track”
When things go wrong, keeping quiet isn’t an option. What you say, and how you say it, are the key to safeguarding your reputation. In this blog, Highland Marketing’s co-founder, Mark Venables, looks at communicating in a crisis. Crisis? What crisis? The thing with crises is that they’re sudden, unexpected, […]
Dr Penny Kechagioglou on embedding innovation in modern healthcare
Dr Penny Kechagioglou, Chief Clinical Information Officer and Deputy Chief Medical Officer at University Hospitals Coventry and Warwickshire, wrote about embedding innovation in health and care in this blog for HTN. The UK National Health Service is facing significant challenges due to the ageing population, and the higher cost of […]
Dr Penny Kechagioglou on digitising patient reported outcome measures
Dr Penny Kechagioglou, Chief Clinical Information Officer and Deputy Chief Medical Officer at University Hospitals Coventry and Warwickshire, kindly shared her thoughts on digitising patient reported outcome measures in a blog for HTN. The UK digital transformation wave is mainly characterised by the roll-out of electronic health records and is […]
