Tag: Highland Marketing


Expo 2017: Tech, drugs and rock and roll

The annual Health and Care Innovation Expo took place in Manchester from 11-12 September. Lyn Whitfield, strategy & content director, Highland Marketing reports on the key speeches and announcements, as the NHS gears up for a tough winter Visitors to the Health and Care Expo in Manchester could be in […]


Highland Marketing: Integrated marketing for successful healthcare communications

Integrated marketing is the holistic approach to marketing communications that ensures consistency in both online and offline marketing. It is a powerful approach that can help organisations enhance their brand and reputation, create competitive advantage, and support business growth. This article has some useful advice on this important marketing technique. Integrated […]