One thing’s for sure, events are plentiful in the healthcare industry and with everything in business, there’s the good, the bad and the ugly so you need to make sure you get it right. And with the autumn event season now upon us, here are six top tips to help […]

The annual Health and Care Innovation Expo took place in Manchester from 11-12 September. Lyn Whitfield, strategy & content director, Highland Marketing reports on the key speeches and announcements, as the NHS gears up for a tough winter Visitors to the Health and Care Expo in Manchester could be in […]

Integrated marketing is the holistic approach to marketing communications that ensures consistency in both online and offline marketing. It is a powerful approach that can help organisations enhance their brand and reputation, create competitive advantage, and support business growth. This article has some useful advice on this important marketing technique. Integrated […]

Getting the right message to the right people is a key activity when it comes to engaging with the NHS market, as Highland Marketing explains in this article on sales acceleration. If you want to engage with the NHS, then getting the right message across in a direct and meaningful […]

In our first article for The Health Tech Newspaper, we noted that healthcare thrives on innovation. Also, that because small and medium sized businesses can be a great source of innovation, you’d think the NHS would be anxious to work with them. Also that, in practice, things are more complicated. […]