In the last of her series on how marketing and PR can support sales activity, Becky Mellor explains why an effective campaign is like Sudoku: you can’t just rely on one square for the answer, and all the elements have to work together to deliver the right outcome. “Most marketing […]
Blogs
Opinion Piece: Combinatorial innovation and collaboration: the key to successfully embedding new technologies in the NHS?
John Craig, Chief Executive of Care City Test Bed, highlights the successes of ‘combinatorial innovation’ and why collaboration is king when it comes to embedding new technologies and services into whole systems and pathways. You cannot admit to many people that you are obsessed with public sector innovation before one […]
Interview: Interoperability, data, standards and innovation
In our latest interview we caught up with Vijay Magon, CEO, CCube Solutions. What is the most significant achievement for your organisation in the past 12 months? The word “interoperability” gets banded about a lot. Most modern IT systems sign upto interoperability but few actually deliver it. Over the last […]
Highland Marketing: Foot on the accelerator
In her latest blog on how marketing and PR can support the sales funnel, Becky Mellor talks to Highland Marketing chief executive Mark Venables about the role of sales acceleration. What is it, how does it work, why do you still need content, and where does it fit in the mix? Becky: Over […]
Opinion Piece: Ruairidh Barlow, MyTherapy
With the rapid advance of smartphone technology, and their seemingly universal use, all around the world people are working out how to best take advantage of it. Never before have we had the chance to access so many people so easily. Which, in a sector like healthcare, and even more so with public […]
Interview: key challenges facing NHS execs and how analytics can help
In our latest interview we explore some of the key challenges facing NHS executives and how data, predictive analytics and insight can support to better manage patient flow, reduce waiting lists and support a reduction in stranded patients. We spoke with Professor Stephen Smith, former CEO Imperial College Hospitals London […]
Digital blueprinting for transformational success in healthcare By Shane Tickell, CEO, IMS MAXIMS
With 2020 now firmly cemented in our minds as the target to achieve the paperless NHS agenda, it’s easy to forget that 2018 was initially identified by government as the year in which our beloved health service would relinquish its use of paper. Whilst the deadline has moved forward and […]
Opinion Piece: Practices need to seize the opportunity of consolidating IT systems
The trend for surgeries to become part of wider networks or federations of practices creates a great opportunity for them to use technology to work more effectively with their patients and peers, argues Paul Bensley, managing director of X-on. Increasing numbers of GP practices across the UK are looking to […]
Highland Marketing: strategies for content marketing
In the latest blog from Highland Marketing on how marketing and PR can support the sales funnel, senior account manager Becky Mellor argues that lead nurturing – also known as automated marketing or drip marketing – is a vital skill for healthcare technology companies facing long lead times. I have […]
Dictate.it launches next generation medical speech recognition ‘Dictate IT Live’
Dictate.it has launched a new medical speech recognition platform ‘Dictate IT Live’ – with a two months no-cost, no-commitment free trial for the primary care health market. The company has developed a Deep Neural Network based UK medical ASR engine which provides users with unparalleled accuracy from first use, with […]
